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Portfolio

Scraps By Sami

Combining my passion for marketing and my sewing hobby, I created a business selling handmade products. I have honed my skills in social media marketing and communications by promoting my products online. I use online trends to create appealing content and shape a unique brand image. This experience has given me an understanding of digital communication strategies and the ability to connect with a diverse customer base. I enjoy having the freedom to create the brand image that best fits my business. 

SET Repro Campaign

SET Repro is a hypothetical reproductive health organization I designed to develop my campaign creation skills. I planned and organized a health campaign using communication theories to influence college students to get STD tested. This campaign highlights my audience analysis skills and ability to create and maintain a brand image.

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Local Donors Campaign

As the Marketing Intern with Versiti Blood Center, I created a campaign with fellow interns to increase donations in a failing market. My main contributions to this project were audience analysis, social media strategy, influencer marketing, and the creation of incentives. 

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Email Marketing

I crafted email marketing messages centered around upcoming or recent events. I present valuable information and promotions while maintaining the brand’s identity. 

Writting Examples

During my time at Michigan State University, I crafted a diverse collection of written works for mock clients. Six pieces are featured here to showcase my versatility and expertise across various writing styles.

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